For ten years from founding, the Alexander Rosenberg brand has forged its reputation by cultivating an intimate stylistic identity, while developing an exclusive jewelry collection. The brand is now taking the jewellery customization concept to another level thanks to its innovative website; inspiration place, creation for those who wish to acquire the exceptional: a one-of-a-kind jewel that echoes their personality.
The client needed a new user-friendly website to increase sales. Also, the handy backend was required to automate product management/sales processes.
eCommerce for jewelry could be not an easy task, moreover, “Alexandre Rosenberg Luxembourg jewelry” is quite an experienced company so we will be faced with the huge variation of jewelry, each one – should be customizable. We have tried to show all possible custom jewelry design variants and give the buyer a chance to choose from different materials, forms, combinations on his/her own. The main Alexandre Rosenberg jewelry company operation process focused on the custom jewelry manufacturing, it should be easy to work with the order from this new jewelry eCommerce website. So the main requirement for us as for eCommerce website development services provider was to make two main things: userfriendly jewelry eCommerce website with high CR on the one hand and easy use CRM system( that will collect all information about the order from the customer, check the payment/push it to the manufacturing team) on the other.
A platform where the clients could create fully custom jewellery by themselves.
The website helps Alexander get global orders.
Automated administrative system that helps care leads, convert them into the clients
It this case the unusual architectural way helped us to gain high results and combine modern vision in the classic usage sphere. The website has a clear design and the main accent – on the jewellery. It’s responsive, works fast in both mobile + desktop versions. How do we do it? There were 3 key specs – Clear design, deep integration eCommerce website, and CRM system, Automation on each stage.
The first one was a store-front design + CRM systems development according to requirements and mentioned functions. The eCommerce jewelry website interface should be made around the product – custom jewelry in our case, so the attention always focused on it, then – on other things. That’s why we have made a deep work on the design 3D-like modeling for the customization, after that – we have to convert it to the userfriendly 2D customization. All the customization will be included in the final detailed order card in CRM so it will be clear for manufacturers to produce.
On the other end – the conversion rate for eCommerce could be around 3-5%( for qualified traffic) so businesses will have 90%+ leads who have left the order or didn’t pay or million other reasons to leave the order. In this case, you should have well-made integration with eCommerce Analitycs tools with well designed CRM system. All that was done in the “Alexandre Rosenberg Luxembourg” online store.
“Their work has led to increased customer loyalty. Users highly appreciate the website’s performance, and they often mention that it has an easy, functional interface. I was impressed by their professional attitude and deep involvement in the project.”