Black Friday

  • Started: March 2013
  • Ended: In progress
  • Stack of tech: PHP, CSS3, PostgreSQL, Yii-2, Sphinx
  • Link:

Project Info:

BlackFridaySale is one of the largest online sales in Europe. Within 24 hours, a well-known fashion and electronic brands offered great discounts and special deals. This webshop is an international project for the biggest online sale event, the “Black Friday Sale” in Russia, Germany, Austria, and Switzerland. Axisbits has worked on projects from Black Friday for several years.

Work Required

The goal for BalckFriday team was to create good-looking e-commerce platform, able to handle an enormous amount of users at the same time. Also, we needed to create a landing page with the high conversion rate to attract clients and spread the word about Black Friday event.

Our Strategy

For this huge e-commerce project, Axisbits has created a landing page and redesigned themes for mobile devices and desktop. For the back-end, we used PHP/Yii Framework and MySQL with caching to handle the high load during the event. We have developed a complex system for advertising banners and discount system, purchase of goods using Paypal. We used Sphinx for search functionality among huge amount of products. Also, we have implemented the import of products and have created an application for partners.


Top 3 Features:

Hi-load System

Stabile for overloads system

User-friendly categories

Clear and simple product-list for customers

Simple Administrative portal

Easy to upload your databases to the server and easy to sell.


Case Study

As a result, over 500 of the biggest E-commerce companies took part with selected offers and deals for 24 hours. Over 7 million unique visitors generated high user traffic for participating retailers. Conversion rates up to 15%, shopping basket values of 350€ and a massive increase in sales (average: +300% uplift).

Author Experience

“Axisbits(TAG) has been our partner for the past 4 years. Their team always challenges our software needs to find the most suitable solution and communication channels. We are extremely satisfied with the final products and project management skills of Axisbits’ team, so we’re looking forward to our next projects.”

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